Safe, Effective, Sustainably Produced and Biodegradable Ingredients
Consistent Quality and Supply
We recognise that consistency in quality and availability is essential for our customers. Our ingredients are produced by experts with many decades of experience. We have state-of-the art production and quality control facilities to ensure that we can deliver a reliable supply of high quality ingredients.
Technical Support
Good technical back up is key in helping to improve existing products and develop new ones. Our formulations team have extensive experience with a wide range of products from ‘green’ cosmetic and personal care items to sustainable and effective home care products. We have a wide range of recipes and can also provide support for bespoke formulations.
On Trend
It is essential to not only monitor consumer trends, especially those that are likely to stay for the longer term, but supply ideas and solutions for our customers.
See below for some of the key growth areas that are only likely to grow further. Contact us for more in-depth support and ideas to help you and your customers benefit.
Consumer trends and other growth opportunities
We keep abreast of consumer trends so we can provide advice and ideas for formulations that satisfy important criteria in terms of functionality and other consumer needs. Our ingredients slot in perfectly with what consumers want and work well either synergistically, individually and/or with other ingredients. They are multi-functional and easy to use. Cosmetic and personal care market key growth areas include:

- Products based on natural ingredients
- Biodegradable and sustainably produced
- Products suitable for sensitive skin
- Effective anti-aging products
- Korean style beauty ingredients
Other trends include ‘Skinimalism’, whereby consumers want multifunctional, high performance products with minimal ingredients and a range of benefits which saves time and money.
The importance of a healthy skin biome is also in sharp focus, with consumers becoming increasing aware of the need to have pH balanced products that do not disrupt their skin’s microbiome.

Skin mists are another growth area, especially those with multi-functionality.
Sheet masks are also increasingly popular. We can advise on formulations for sheet masks that can be targeted for various skin concerns such as acne, inflammation and ageing that are gentle and moisturising as well as being effective.
We are also introducing formulations for ‘night masks’ that comfortable to use overnight, to allow maximum longevity of active ingredients and are simply rinsed off in the morning. This enables active ingredients to have longer to work in a more stable and evenly distributed manner in a comfortable, light gel formulation.
Whether you are interested in formulations for shampoos, conditioners, moisturisers, serums, sun screens, toothpaste, gentle but effective solutions for acne or sensitive skin based on natural, biodegradable, effective, multi-functional ingredients we can help.
Integrative Beauty
Whilst there is no doubt that topically applied ingredients can deliver results, in order to get the absolute most out of skin care products the right diet and lifestyle practices can significantly elevate the benefits. Consumers are also increasingly seeking more holistic approaches to beauty and wellbeing generally.
Several well known cosmetic companies and various Indie brands are recognising this, with some some larger companies employing sleep experts and nutritionists. They realise that providing diet and lifestyle guidelines on social media and in other marketing material is a big draw and helps keep consumers loyal to their brands. It also showcases companies as authorities and adds to the perception of good customer care.
We have a naturopathic nutritionist on our team who is devising detailed pdfs to help support our customers and, in turn, their customers. These guides are well referenced and comprehensive to help provide material for consumer support. If you wish to sign up, download the first ‘Supporting the Skin from Within’ guides on anti-aging. Future guides will cover issues like acne, ezcema, rosacea, the gut and skin microbiome and other lifestyle factors.

Other key growth areas
Consumers are increasingly seeking more natural solutions to detergents and other cleaning products, as are institutions. Tighter legislation with regard to phosphates in groundwater has also driven the need for safer industry cleaning alternatives alternatives. Our surfactants have excellent cleansing properties and enhance the efficacy of both cleaning and agricultural products.
Please contact us for further information.
NON-GMO | COMPETITIVE PRICING | PROFESSIONAL GUIDANCE | PRODUCT INNOVATION IDEAS

Sustaina-Life Ltd
Radway
Belle Orchard
Ledbury
HR8 1DD
UK
Telephone:
+447770667100
Email:
liz.hutson@sustainalifeingredients.com